ABOUT
CUSTOM MINIMALIST WARDROBE | TAILORED TO YOUR MEASUREMENTS
Founded in Färgelanda, Sweden. Opened in Berlin, Germany, and is now home in Braidwood, Australia.
I like to make clothing out of high-quality fabrics in classic, flattering silhouettes for a beautiful minimal wardrobe made custom to your measurements. All items are made to order by only me in my small home studio in Braidwood.
I strive to source my fabric for items from other small, local and independent merchants, sometimes those selling spilt & spoilt fabrics. I aim to use natural fibres but occasionally depart from this for fun and interesting one-offs.
Färgeland is proudly fair, slow and independent fashion. From my home studio, I design, draft, grade and sew every garment I sell. As each garment is either hand-cut and sewn or upcycled by me, they will inevitably have thier own charm and imperfections.
This label proudly calls itself fair fashion and I want to back this up by letting you know that my pricing is carefully considered so that each item is priced to reflect a fair payment for my services and a fair price for the customer. In the interest of full transparency, I value my items using the following formula:
(materials + labour at an hourly rate + shipping) x 1.1 (to account for the approx 10% cut retail platforms take) = my retail price.
As you can see, I haven't used the conventional calculations used by the fashion industry which dictates I double that rate again for a wholesale price and then double the wholesale again for retail price. I pay myself a fair hourly rate based on the cost of living in Australia and the volume of the product that I am (reasonably) able to produce. There is no middleman or high retail fees passed on to my customers.